5000 People Access Carbon Data via Bloomberg Terminals in 2nd Half 2010

The trend to measure and evaluate companies on non-financial measures, such as carbon emissions and other environmental and social factors, continues. Bloomberg, the maker of the ubiquitous "Bloomberg terminals" for investors, added Carbon Emission data from the Carbon Disclosure Project to its plethora of financial information to help investors make cross-company comparisons. A recent article reported that 5,000 unique people accessed this information in the second half of 2010. While this is a low number compared to the total number of Bloomberg users, it indicates an emerging investor interest in this area and is a trend line to watch. (Thanks to Chris Williams for alerting us to this article.)