At a client meeting this week with a Fortune 500 firm, the client shared the barrage of questions (and perhaps even pressure) to have a solar or wind project by the employee base and perhaps even some senior managers. "Why can't we put a windmill at headquarters with solar panels all over the corporate campus?"
This seems to reflect the early state of this market as a large segment of the population is now interested in conservation and climate friendly activities, and, assume, perhaps naturally, that solar and wind are just logical projects a company should do. As many know, the financial returns, particularly on solar are 10-20 years in many cases, even with rebates, etc.
"I want my solar" is faddish.
We need to channel this enthusiasm via education into behaviors that do reduce energy usage.